Here's why ShopClues, Xiaomi and redBus have turned their focus on rural consumers

Last year, over half of ShopClues’ new customers came from tier-III and -IV towns. Radhika Aggarwal, cofounder of India’s third largest online marketplace, is not surprised. “The real India lies in Bharat,” she says.

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via Here's why ShopClues, Xiaomi and redBus have turned their focus on rural consumers